Advantages of Using Social Media for Recruitment
Over time, social media has grown extensively. Platforms such as Facebook, LinkedIn, Instagram, and Twitter are highly influenced and captivate billions of users. Various social media platforms’ analytics and data tools allow for specific targeting and to showcase your brand and vision to candidates.
Social Media Advertising
Social media is currently one of the best sources for searching for quality job candidates. Social media ads can target specific demographics such as age, location, interests, etc. For instance, you can recruit people with immense experience or seniority in specific roles, education, or job titles through LinkedIn, a professional-focused platform.
Recruitment can be expensive – paying for listings, interview times, and job role descriptions. Time and money are spent as you source for skilled workers. However, you can post a job advertisement on Facebook for free. You can post on your business page and wait for any responses or promote it.
Build an Engaged Community
Get everyone involved, and that includes your staff. It’s important to involve your employees when searching for potential job candidates. If your co-worker can share your job listings through their social media networks, this will make your company better. You can also use social media sites like Facebook or Instagram to attract passive job seekers.
Passive job seekers are persons who are not actively searching for a job but possibly contact you if they view your advertisement. For instance, a person might be browsing Facebook and sees your new job listing. This person isn’t looking to change jobs, but your advertised role attracts their attention. The job role is better paying, or they want to take their career in a different direction. As a recruiter, you might have found the right person without looking.
Let First Team Staffing Be Your Employment Solution
First Team Staffing, located in Baltimore, MD, specializes in the recruitment and placement of professional and temporary workers. The company, founded in 1982, is now a national leader in our industry. In our 35+ years of business, First Team has remained hands-on, relationship-based, and dedicated to partnerships we forge with our clients. We are proud to help our clients achieve their goals by providing them with a flexible and qualified workforce while providing genuine career opportunities to candidates. First Team Staffing has offices in Baltimore, Aberdeen, White Marsh, Columbia, Bowie, and Sparrows Point, MD. We have recently opened offices in Tennessee and Florida, located in Nashville, La Vergne, Mount Juliet, and Tampa. Visit us online or in-person today to start your job or employee search, or reach us by phone at 410-719-0404. Follow us on Facebook, LinkedIn, and Twitter for employment advice and company updates.